EU landscape

The Old World has been a leading wine producer for centuries.

Nowadays European Union possesses 45% of all vineyards, accounts for 65% of the production of wine, 60% of the global consumption, and 70% of the export.  

The wine sector is part of the European way of living, with a tremendous bond in regard to social-economic, environmental and cultural aspects: where vineyards adorn the landscape, the wine-growing sector provides millions of people with jobs, contributes to maintaining the structure of rural regions, of the communities and of a way of life, which is in the centre of the European identity concept. Viticulture and wine-growing require very intensive economic and work activity and play a very important social-economic role in many member states and regional economies, as well as in the EU economy as a whole.  

The Old World represents a mosaic of traditions in winemaking and only in EU a wine can signify the unique culture of the people who made it and the elements of the terroir in which it grew better that in other parts of the world.

Winemaking in Europe is characterized also by the impressive versatility in wines, which vary from member state to member state, and even more from region to region, producer to producer; old wines side by side with new wines all together form a unique landscape.

European wines embed the local cultures more than anywhere else in the world and theses cultures are protected and regulated through the Common Market Organization for wine sector with quality in its epicenter.